You are viewing a reinforced USB 2.0 cable that connects your iPhone, iPad, or iPod that contains a Lightning connector to your computer's USB port, a wall block, or a travel adapter for syncing & charging.
Stop replacing your cable every few months and grab one that will last. Check out Apples reviews for yourself:
http://store.apple.com/us/reviews/MD818ZM/A/lightning-to-usb-cable
When you are done reading those rave reviews, spend half the cost with a USA based company right here in Middle America and get a charging cable you do not have to worry about because we are confident it is the strongest cable of its type in circulation. We also know we back our product.